GranFondo Canada & Share the Road Cycling Coalition
to Partner on Ontario Cycling Events in 2013
Four Prima Fondo Rides Planned in Lead Up to GranFondo Canada’s First Ontario Event in Niagara (TORONTO–March 1st, 2013) The Share the Road Cycling Coalition, Ontario’s provincial cycling advocacy and policy organization and GranFondo Canada , the country’s premier organization for long distance, mass-participation cycling events today announced a partnership that will see GranFondo Canada support four of the Coalition’s Share the Road Rides in Ontario this summer.
These four “Prima Fondo” cycling events are scheduled this spring and summer, leading up to GranFondo Canada’s first event in Ontario in Niagara Falls on September 14th.
“GranFondo Canada shares our passion for creating Bicycle Friendly Communities and this was the clear jumping off point for this partnership,” said Eleanor McMahon, Founder and CEO of the Share the Road Cycling Coalition. “We are delighted to have the support and expertise of a best in class cycling event organization of GranFondo Canada’s caliber. Their focus on the rider experience is sure to enhance our events, their support for our organization as one of their charitable partners will enhance our ability to deliver on our mandate, and their desire to invest in cycling programs at both the provincial and local level represents a win-win for our organization and for cycling in Ontario,”
“Entering the Ontario market is a big move for us and doing so in partnership with Share the Road will allow us to connect with and contribute to communities across Ontario,” said Dean Hachey, Director Business Development GranFondo Canada. “Our organization’s approach to building community is linked to supporting healthy lifestyles and encouraging cycling as a wonderful way to stay active. We are delighted to support the work of an organization that shares our passion for getting more people on bikes and giving communities the tools they need to make cycling safe.”
Both organizations share a commitment to getting more people on bikes and to growing cycling as an opportunity to improve public health, the environment, and economic development through bicycle travel: “We anticipate that cyclists participating in these rides will be training over a million kilometers this summer – not only in their own communities but through travel to other parts of Ontario. This will serve to improve their own health and well-being – as well as the environment and the economy of our province,” McMahon and Hachey added.
This year’s Prima Fondo rides will include the Spin the Lakes Muskoka Ride on May 25th in Huntsville, the Wheels for Wellness ride benefiting the Queensway Carleton Hospital in Ottawa on June 15th, the Minden 150 on August 10th and Greg’s Ride, in Memory of OPP Sergeant Greg Stobbart in Milton on September 29th. Prima Fondo events are GranFondo-style community rides that are held in the lead up to GranFondo Canada’s larger events. Share the Road is also holding four additional non-Prima Fondo rides this summer. Funds raised in all rides will support of the Share the Road Cycling Coalition and local community organizations across Ontario.
About the Share the Road Cycling Coalition
The Share the Road Cycling Coalition is a provincial cycling advocacy and policy organization created to unite cycling organizations from across Ontario, work with and on behalf of municipalities to enhance their ability to make their communities more bicycle-friendly and advocate for an enhanced provincial role. Core to the organization’s mission and mandate are safety, education and awareness campaigns. Since its inception in 2008, the Coalition has focused on outreach work across Ontario and has built partnerships with active transportation stakeholders notably provincial politicians, cycling advocates, local cycling clubs, municipal advisory groups, municipal and provincial leaders and officials, law enforcement, planners, public health professionals, and funders. For more information, please visit: www.sharetheroad.ca
About GranFondo Canada
Founded in 2007, GranFondo Canada is an event management company committed to providing world-class cycling events in world-renowned locations. 2013 events include the second annual RBC GranFondo Banff on August 24th, the fourth annual RBC GranFondo Whistler on September 7th and the inaugural GranFondo Niagara Falls on September 14th. For more information, please visit: www.granfondocanada.com